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FRACTIONAL CFOCPA-led · ecommerce only

Fractional CFO Services for Ecommerce and Amazon Brands

You have the revenue. Now you need the numbers to scale it profitably. Get a CPA-led fractional CFO who knows Amazon, Shopify and the cash cycle of an inventory business, without the cost of a full-time hire.

Monthly reporting and KPIsMonthly pack
Contribution margin
Cash runway
Inventory turns
5.0
35 Google reviews
$2.9M+
in taxes saved for clients
100+
ecommerce businesses served
15 years
helping businesses
5.0
rating from 35 Google reviews
A2X
Gold Partner
PLATFORMSAmazonShopifyWalmartA2XQuickBooks OnlineGusto
BEYOND BOOKKEEPING

Bookkeeping tells you what happened. A CFO tells you what to do next.

Once a brand passes $1M in sales, the questions change. Can we afford the next restock? Which products actually make money after fees, ads and returns? How much cash do we need to get through Q4? Clean books are the starting point, but they don’t answer those questions on their own.

As your fractional CFO, AMZ Accountant turns your numbers into decisions. You get the forecasting, planning and financial visibility of a senior finance lead for a monthly fee that fits a growing brand.

Bookkeeping
What happened
Fractional CFO
What to do next
Can we afford the next restock?
Which products actually make money after fees, ads and returns?
How much cash do we need to get through Q4?
WHAT’S INCLUDED

What your fractional CFO covers

01
Cash flow forecasting
A rolling forecast that shows when cash comes in from Amazon and Shopify payouts, when it goes out on inventory and ads, and where the gaps are before they hit.
02
Sales forecasting
Projections by channel and product so purchasing, hiring and ad spend follow real demand.
03
Profitability by product and channel
True margin after Amazon fees, shipping, returns, ad spend and COGS, so you know what to scale and what to cut.
04
Inventory and purchasing planning
Reorder timing and quantities that protect cash without running out of stock.
05
Expense optimization
A regular review of software, 3PL, fees and overheads to find cost you can take back.
06
Tax planning built into the plan
CFO decisions made with the tax impact in view, from entity structure to the timing of big purchases.
07
Monthly reporting and KPIs
A clear monthly pack and a call to walk through it, covering contribution margin, cash runway, inventory turns and the numbers that matter for your brand.
THE RIGHT TIME

Is it time for a fractional CFO?

It usually is when one or more of these sounds familiar:

Sales are growing but cash always feels tight
You’re placing larger inventory orders and want to know they’re safe
You can’t say with confidence which products are most profitable
You’re planning to raise capital, take on financing or sell the business in the next few years
Your bookkeeper sends reports, but nobody tells you what they mean
HOW IT WORKS

How it works

STEP 01
Discovery call
A free 15-minute call to understand your brand, your channels and your goals.
STEP 02
Financial review
We review your books, margins and cash position and set your baseline.
STEP 03
Your plan
We build your forecast, KPI dashboard and the priorities for the first 90 days.
STEP 04
Ongoing CFO support
Monthly reporting, a regular strategy call and support whenever a big decision comes up.
WHY AMZ ACCOUNTANT

Why ecommerce brands choose AMZ Accountant

We’re CPAs who work only with online sellers. That means we already understand Amazon settlement reports, FBA fees, multi-channel inventory and the seasonality of ecommerce, so you don’t spend the first three months teaching your CFO how your business works. Our clients have saved more than $2.9M in taxes, and we hold a 5.0 rating across 35 Google reviews.

CLIENT REVIEWS

What our clients are saying.

5.0
35 Google reviews

“Having access to Gabriel’s knowledge regarding tax strategies alone makes it worth it.”

CL
Christian Lee
Google review

“They understand the intricacies of e-Commerce (Amazon and D2C in my case).”

FA
Fab Alf
Google review

“They helped my business recover unnecessary sales tax charges that I shouldn’t have paid.”

MA
Murtzaa Alsalman
Google review
FAQ

Frequently asked questions

Still have a question?
Book a Call →
What is a fractional CFO?

A fractional CFO is a senior finance leader who works with your business part time. You get CFO-level forecasting, planning and advice without paying for a full-time executive.

How is this different from bookkeeping?

Bookkeeping records what has already happened. A fractional CFO uses those numbers to forecast, plan and guide decisions on cash, inventory, pricing and growth.

What size of brand is this for?

Our CFO service is built for ecommerce and Amazon brands doing around $1M or more in annual sales, or growing quickly toward it.

Do you work with Shopify and multi-channel brands?

Yes. We work with brands selling on Amazon, Shopify, Walmart and other channels, and we build forecasts that combine every channel in one view.

Do I need to switch bookkeepers to work with you?

No. We can work alongside your existing bookkeeper, or handle bookkeeping and CFO support together if you’d rather have one team.

Get clear numbers and a plan for your next stage of growth

Book a free 15-minute discovery call with a CPA who works only with ecommerce brands. We’ll look at where you are, what’s holding your margins back, and what to do next.

Book a Call
TIME
15 min
PURPOSE
Discovery
COST
Free
WHEN
You choose